How to achieve the UX of an SPA with the SEO of static HTML
By using a variation of server side rendering it is possible to combine the technical and UX wonders of SPAs with excellent SEO scores.
Developers and designers love Single Page Applications (SPAs). With an SPA we can give life to beautiful, interactive, fast, and smooth applications that behave with graceful intelligence.
Developers use SPAs to achieve a clean architecture where the frontend logic is kept neatly separated from the backend, which needs to be kept simple, secure, and fast. And we already know that modern digital platforms are supposed to be headless anyway in order to power multi-channel experiences through APIs such as OData, so that native apps, web interfaces, and in some cases even desktop apps all interact with the same data in realtime.
Fortunately, it is possible to combine the technical and UX wonders of SPAs with excellent SEO scores. This can be achieved via Server Side Caching (SSC), a variation of server side rendering.
The results are excellent: not only are the SEO scores much higher, but the technical and UX advantages remain untouched. This way we get the best online marketing results, while keeping users happy, and development costs low within an excellent modern technical architecture.
If you want to know more about the applicability of our SSC technology to SEO scores within a modern SPA for a multi-channel platform, drop me a line at firstname.lastname@example.org or contact me via LinkedIn, I am always more than happy to help!
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